Synthetic motor oils outperform traditional petroleum products.
And AMSOIL synthetic motor oils are the best motor oils money can buy.
Find out why quick lube operators have begun to see the trend toward extended
drain internals as an opportunity, not an obstacle. Find out why oil change
specialists are choosing the AMSOIL 7500-Mile/Six-Month Oil Change Program.
Your Shop Should Carry AMSOIL
- Higher Profit Potential
AMSOIL synthetic motor oil is a premium product that commands a premium price.
Consumers expect to pay more for a higher quality product, and the retail profit
margins allow oil change specialists to charge more.
Busy quick lubes that are already operating at capacity can potentially see twice
as many customers since they only need to see them half as often to make the same or greater profit.
- Satisfies Customer Wants
GM consumer interest surveys indicate that motorists desire the convenience of extended
oil drain intervals. Now you can offer with confidence the convenience of 7500-mile/six-month oil changes.
With regard to wear protection, fuel economy, and high and low temperature performance, there
is no better motor oil on the market than AMSOIL.
- Leadership Products
In 1972, AMSOIL became the world's first fully API sequence tested synthetic motor oil for automotive
applications. To this day, AMSOIL product performance is second to none.
- Technical Service & Support
AMSOIL has a wide array of technical literature and sales tools to assist you in educating your
employees and customers with regard to the benefits of synthetic lubrication. Every account also has
a personal servicing Dealer who is able to provide assistance and insight when needed, as well
as send customers your way.
- Increased Business
Many lube shops are seeking ways to gain a competitive advantage. AMSOIL products give you an edge in
your market. AMSOIL also carries dozens of additional performance and car care products that can increase
your bottom line.
- Provides Security
Even though you recommend 3,000-mile oil change intervals, the truth is that people do not change their
oil as frequently as they should. Harsh engine conditions cause petroleum oils to degrade far more
quickly than synthetics. You will not need to worry about your customers' vehicles if they stretch
their intervals beyond what is recommended and neither will they. AMSOIL synthetic motor oil
provides long-term protection.
AMSOIL offers warranty coverage for it's products when used as recommended in mechanically sound engines.
- Broad Product Line
AMSOIL specializes in manufacturing a wide range of fuel efficient, long life lubricants for all
manner of applications. In addition to motor oils, AMSOIL markets synthetic automatic transmission
fluid, gear lubes, hydraulic and compressor oils, greases, as well a family of filtration products for
every kind of application.
The AMSOIL product loine includes excellent fuel additives, biodegradable antifreeze and family of
automotive car care products. Ask to see our G-290 product catalog.
- Less Waste Oil
Our program not only reduces disposal costs, it cuts down the amount of time devoted to managing oil and
filter disposal processes. These benefits flow directly to your bottom line. Extending oil drain internals
has signigicant environmental benefits, the most obvious being less waste oil and fewer oil filters to
- Low Cost Start-Up
AMSOIL products are an add-on product line that opens up increased profits without significant risk.
Profit-minded operators soon recongnize their earnings protential with AMSOIL synthetic motor oils.
- An Ideal Match
AMSOIL products are an ideal match for your business. By offering both your existing products and AMSOIL
products, you can satify the full range of customer lubricant needs. Some customers and their vehicles
are not candidates for premium systhetic motor oils, and some passenger car owners are concerned only
with initial price rather than long term value. For these customers, you'll still want to be sure to
have your standard motor oil on hand. With AMSOIL products, however, you can now offer your
quality-conscious customers a high quality alternative to their traditional lube service.
- Advertising and Promotional Support
AMSOIL provides a wide range of suporting promotional activities.
Your servicing AMSOIL Dealer can work for you in the community, recommending your lube shop as the
place to go for AMSOIL synthetic motor oils.
- Sponsors national and grassroots racing teams to reinforce the AMSOIL message regarding the
superior performance of synthetics
- National magazine advertising campaigns
- Targeted PR designed to increase AMSOIL name brand awareness
- Point-of-purchase materials to increase interest in AMSOIL
- Sales literature
- Access to complete AMSOIL product lin
- Opportunity to participate in future money-making opportunities
- Co-op programs through servicing Dealers
- The Experience of Others
"I have customers who come thirty miles to have my shop put AMSOIL in their cars. It's a great indication
of people's increased appreciation of synthetics and high quality products."
-Wayne Folske, One Stop Lube Shop, Oshkosh, WI
Estimated Profit to Quick Lube Account
Profits per customer will vary based on prices and overhead calculations. AMSOIL recommends a markup of 2 to
2-1/2 times the normal petroleum-based oil change pricing.
Oil Change Price
Less Oil Cost
Less Filter Cost
Less Labor Cost
YOUR ANNUAL PROFIT PER CUSTOMER
Typical Recommended Oil Change:
$8.90 x 5 oil changes = $44.50
What your customers actually do = $24.03*
AMSOIL XL $25.10 x 2 = $50.20
* According to major oil company data, the average consumer changes their oil 2.7 times per year. With
AMSOIL, two oil changes per year enables you to earn more money than five oil changes, and nearly twice as
much as the typical 2.7. As an added benefit, customers’ cars have better protection with AMSOIL XL.
Note: The filters you currently use are sufficient for the duration of the complete service interval recommended
by the automobile manufacturer. Premium filters are available from AMSOIL if you want to
offer them to your customers for an additional charge.
Customers Save, Too
Not only do lube shops make more money with the AMSOIL XL-7500 Program, customers save money
and experience more convenience with the same program.
Oil Change Price
@ 15,000 miles
$ x 2
We encourage you to display this kind of comparison for your customers when asking them if they would
prefer coming in 5 times a year for a 3000-mile/3-month oil change or twice a year for a
7500-mile/6-month Premium Oil Change. The answer should be obvious.
All numbers based on 15,000 miles per year utilizing typical values extracted from current research.
The AMSOIL 7500-Mile/Six-Month Oil Change Program brings value
to your customers ...and profits to your bottom line.
With the introduction of AMSOIL Synthetic Motor Oils in 1972, there has been a new understanding of the performance
possibilities of lubrication technology. Since that time AMSOIL Synthetic Motor Oil has been the best quality
motor oil in the world. AMSOIL Synthetic Motor Oils improve fuel economy and engine efficiency. No motor
oil on the market provides better high and low temperature protection against wear.
"How can I make money if customers extend their oil drain intervals?"
The 7500-Mile/Six-Month Oil Change Program has been developed specifically for your profitability while
providing passenger car owners with superior engine protection and performance.
Here are the facts:
Statistics have shown that many motorists will say yes when you offer them the choice."Would you like our
$21.50 3000-mile/three-month oil change, or our $49.95 7500-miles/six-month oil change?" Consumers today are
willing to pay more for quality and convenience.*
The notion of extending drain intervals has become
a controversial subject, and the fact that they can potentially double store revenues demands that
there be open discussion.
* A variety of price models can be used to ensure
your profitability. AMSOIL recommends charging
two to two and a half times your current service price.
- AMSOIL synthetics have a much longer service
life, hence they will protect engines for the
entire duration of the manufacturer’s oil
drain recommendations, both normal
and severe service, and beyond.
- If you provide a higher quality
product and charge a premium
price, you can make more
money with less effort.
- If you make more money
in half the number of
visits, that means you can
see more customers and
thereby increase your
Four important trends that will impact
tomorrow’s passenger car market
The Trend Toward Performance
to find out how an oil change center can make more money in 10 seconds!
Drastic changes in engine design,with their smaller, hotter engine
compartments, tighter tolerances and emissions standards have
placed higher demands on lubricants. At the same time, vehicle
manufacturers are seeking extended drains,cleaner engines,improved
fuel economy, reduced oil consumption and better wear protection.
One industry analyst has speculated that over time as increasing
numbers of baby boomers enter their peak earning years, 90% of
all cars on the road will be high performance vehicles.
The Trend Toward Extended Drain Intervals
According to GM’s Mike McMillan, Europe currently maintains a
9,000-mile drain interval and is preparing for longer drain intervals.
Indeed,GM’s patented Oil Life System (OLS) eschews the
3,000-mile standard altogether, telling motorists to instead rely on
an oil monitor that assesses an oil’s life. This monitor consistently
recommends oil changes at more than twice the 3,000-mile
standard (and this is in vehicles using conventional petroleum
oil!). AMSOIL XL synthetic motor oils have a service life of 7,500
miles or six months,which ever comes first (or longer when
relying on factory-installed oil monitoring systems.)
The Trend Toward Synthetic Motor Oils
The modern quest for "more, better, faster" has made an impact
on every industry. As a result, high technology synthetic motor
oils like AMSOIL have found increasing acceptance in every
facet of American industry. A major consciousness shift is occuring
as Americans become more selective in their purchasing,
focusing more on performance over price. The rapid growth
in sales of synthetic lubricants is directly related to its superior
The Continuing Environmental Trend
Government regulations and rising consumer awareness will
continue to drive the push for environmentally friendly improvements
in the industry. Extended oil drain capabilities are already
being aggressively pursued in Europe, placing greater demands on
oil formulators to improve the quality of their products. AMSOIL
offers a model program that lube center operators can embrace
which is not only environmentally wise, but economically suited
for profit-mindedness as well.
to see why you should prefer AMSOIL XL over Mobil1 SuperSyn!
Set your Lube Shop apart from the competition. Make your shop THE place to go
in your area!
to sign up now.
Toll Free: 1-877-OIL4SALE
Allow a fast lube specialist to help you take your business to the next level.